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Sunday, November 17, 2024
Debra Senra

Creating Consistency in Customized Solutions

In industries where every client has unique needs, creating customized proposals and SOWs is essential to building trust and winning business. However, companies that specialize in these highly personalized solutions often face a complex challenge: how to ensure every document represents a unified brand, voice, and structure, even when each one needs to be distinct. Without careful attention, the flexibility required for personalization can lead to inconsistencies in tone, pricing, project timelines, and even how the value of services is communicated.

Tuesday, October 1, 2024
Debra Senra

State of the Proposal Writer

Download our report, which surveys over 500 proposal writing professionals and dives into how generative AI is changing the creation process.

Wednesday, October 25, 2023
Debra Senra

The Role of Narrative Arc in Crafting Strong Proposals and SOWs

In the competitive landscape of business proposals and Statements of Work (SOWs), the ability to communicate a compelling narrative can be the difference between success and failure. A "narrative arc" in this context refers to the structured progression of ideas that guide the reader through the document, from the identification of a problem to the presentation of a solution and the anticipated outcomes. This white paper explores the concept of the narrative arc, its significance in business documentation, and provides practical guidance for organizations looking to strengthen their proposals and SOWs by leveraging narrative techniques.

Thursday, August 24, 2023
Debra Senra

How to Create a Reusable Content Library

Knowing the past can help inform your company’s future - and a content library that includes your historic proposals is a worthwhile project. Creating a reusable content library for proposals can save time, ensure consistency, and improve the quality of your proposals. A well-organized content library allows you to see all the possibilities - not just the ones you’ve personally created. Here’s a step-by-step process to help you build a reusable content library.