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Sunday, November 17, 2024
Debra Senra

Creating Consistency in Customized Solutions

In industries where every client has unique needs, creating customized proposals and SOWs is essential to building trust and winning business. However, companies that specialize in these highly personalized solutions often face a complex challenge: how to ensure every document represents a unified brand, voice, and structure, even when each one needs to be distinct. Without careful attention, the flexibility required for personalization can lead to inconsistencies in tone, pricing, project timelines, and even how the value of services is communicated.

Tuesday, October 1, 2024
Debra Senra

State of the Proposal Writer

Download our report, which surveys over 500 proposal writing professionals and dives into how generative AI is changing the creation process.

Friday, February 16, 2024
Debra Senra

8 Ways to Build Trust Through Business Proposals

The moment a client gets a proposal should be amazing. If done right, the proposal is proof that you not only heard them, but understand their needs. A major factor in doing this is establishing the trust that you can deliver upon what you say you can do.

Wednesday, October 25, 2023
Debra Senra

The Role of Narrative Arc in Crafting Strong Proposals and SOWs

In the competitive landscape of business proposals and Statements of Work (SOWs), the ability to communicate a compelling narrative can be the difference between success and failure. A "narrative arc" in this context refers to the structured progression of ideas that guide the reader through the document, from the identification of a problem to the presentation of a solution and the anticipated outcomes. This white paper explores the concept of the narrative arc, its significance in business documentation, and provides practical guidance for organizations looking to strengthen their proposals and SOWs by leveraging narrative techniques.

Sunday, October 1, 2023
Debra Senra

Your Guide to Minimizing Risk in Client Solutioning

You’ve worked hard to understand a client’s need, put it on paper, but something just isn’t sitting right. Proposing a solution that fails to deliver - or worse, leads to complications for your company can be exceptionally costly. This guide outlines essential strategies to incorporate a robust series of checks and balances, ensuring your proposal is not just compelling but also low risk.